14 prioritized actions derived directly from the data. Each is tied to the specific finding that justifies it.
01
HIGH · Assortment
Cut 10–15 SKUs from the Over-Assorted $150–$199 Tier
64 SKUs in this band generate only $4,017/SKU — 37% below the $200–$249 sweet spot. Target Nike AF-series Metal rectangles and CK overlapping styles. Criteria: under 200 units/year and not the sole representative of its size-shape-brand combination. Freed OTB shifts to $200–$249. Deadline: Dec 15.
02
HIGH · AMER Growth
Add 4–6 Lacoste Optical Styles to AMER in the $200–$249 Band
Lacoste's $200–$249 tier generates $10,005/SKU — the best brand×tier combo in the entire portfolio. Yet Lacoste is only 14.6% of AMER vs 37.6% of EMEA. L2876 already appears in both regions' top performers, proving cross-regional appeal. Target: Square and Rectangle, 54–55mm, $199–$249. Deadline: January buy.
03
HIGH · Seasonal
Floor All Hero SKUs by December 15
Sales jump 73–80% from December to March driven by insurance plan resets. Top 5 forecast SKUs predict 1,003–1,294 units/month. Any style arriving in February or later misses roughly 40% of its first-season potential. Implement December 15 as a hard floor-ready deadline for all new styles going forward. Deadline: Dec 15.
04
HIGH · Innovation
Expand Titanium from 5 to 8–10 SKUs
Titanium generates $9,852/SKU — nearly 2× Acetate and the highest of any material. Nike's Titanium SKUs (NIKE 8045, NIKE 8154) are both top-10 performers at $295 retail. Add Titanium at $240–$260 to fill the gap between Bio-Inj and $285+ premium. Introduce a Lacoste Titanium option to broaden brand representation at the premium tier. Deadline: Q1.
05
MEDIUM · Sunglass
Rationalize CK Sun: Cut from 15 to 5–6 SKUs
CK Sun generates $1,197/SKU — worst in the portfolio by a wide margin. 80% of its 15 SKUs are dead or slow. Keep only styles above 500 units/year. Freed floor space and OTB should shift to CK Optical's underserved $180–$220 band where demand is more consistent. Deadline: Q1.
06
MEDIUM · Sunglass
Reduce Lacoste Suns from 18 to 8–10 SKUs; Reposition as EMEA-Only
17 of 18 Lacoste Sun SKUs are dead or slow. 84% of Lacoste Sun volume is EMEA — it's effectively a regional brand being carried globally. Keep the 8–10 highest-volume EMEA styles, eliminate AMER allocation. Freed OTB in AMER should fund the Lacoste Optical AMER expansion (Rec 02). Deadline: Q1.
07
MEDIUM · Gender
Address the Female Assortment Gap — Nike & CK
Female patients are ~50% of the optical retail base but 15.8% of Visionworks sales. Per-SKU productivity is identical to male ($4,783 vs $4,817) — this is a supply problem, not demand. Nike female share is only 7% of Nike volume. Add 3–4 Nike female Round/Rectangle styles at $160–$210 in 54–55mm for AMER. Create a focused CK feminine capsule (Square + Round, $180–$220). Deadline: Q1.
08
MEDIUM · EMEA
Build a Dedicated EMEA Buy List
The current top-10 forecast buy list is 9 of 10 Nike AMER styles. EMEA's #1 SKU is L2707 at 20,417 units — a Lacoste Square Acetate at $199.95. EMEA needs its own assortment plan anchored on Lacoste in 53mm, $200–$249, with higher sunglass allocation. A single global buy list systematically under-serves the EMEA market. Deadline: January buy.
09
MEDIUM · Regional
Implement Separate Size Grids for AMER and EMEA
AMER peaks at 54mm; EMEA peaks at 53mm. Every new SKU decision should specify sizes by region separately. A style launched in 53mm and 55mm for EMEA but 54mm and 56mm for AMER will outperform a one-size-fits-all approach. Minor process change, measurable sell-through improvement. Deadline: Q1.
10
MEDIUM · CK
Rationalize CK Optical from 32 to 20–25 Core SKUs
CK Optical generates $3,809/SKU — lowest among optical brands. With 32 SKUs and 6 dead, the brand is over-extended. Focus the assortment on $180–$220, the band where CK has natural brand equity. CK is the only gender-balanced brand (37% F / 37% M / 25% U) — use that distinction rather than fighting Nike and Lacoste on neutral territory. Deadline: Q2.
11
LOW · White Space
Test 2–3 Oval Optical Styles
One Oval SKU generated 9,432 units — the highest avg/SKU of any shape, beating Rectangle (5,648), Square (6,264), and Round (4,705). Demand is proven; supply is a single style. Low risk test with 2–3 Oval optical frames in core sizes. Logical brand home: CK or Lacoste given both play in the fashion-forward optical space. Deadline: Q2.
12
LOW · Trend
Test 2–3 Cat Eye Styles
Only 2 Cat Eye SKUs exist in the current assortment. The shape is growing nationally driven by Gen Z and Millennial consumers. Both existing Cat Eye SKUs have active buyers. CK or Lacoste brand home makes sense — keeps the trend positioning separate from Nike's performance identity. Low inventory risk given small initial test size. Deadline: Q2.
13
LOW · Model
Extend Model Training Window to 24+ Months
The current model uses 12 months of history — Lag_6 has 873 null values as a result. A 24-month window would fully populate all lag features, unlock year-over-year seasonality signals, and is estimated to improve R² by 0.04–0.08. This is the single highest-value model improvement available without adding new data sources. Deadline: Ongoing.
14
LOW · Process
Implement a Seasonal Launch Calendar
Sales jump 73–80% between December and March. New styles arriving after February miss roughly 40% of their first-season peak. Embed December 15 as the standard floor-ready target in the annual planning calendar. Consider a "January Reset" merchandising campaign tied to insurance benefit renewal to actively drive traffic to the new assortment. Deadline: Ongoing.
| Dimension | Current State | Grade | Priority Action |
|---|
| Price Architecture | Good $200–$249; over-crowded $150–$199 (64 SKUs, $4,017/SKU) | B | Cut 10–15 mid-tier SKUs |
| Shape Coverage | Rectangle/Square 82%; Oval (1 SKU) and Cat Eye (2 SKUs) gaps | B– | Add 4–6 Oval/Cat Eye styles |
| Material Mix | Bio-Inj/Acetate strong; Titanium only 5 SKUs despite $9,852/SKU | B | Double Titanium SKU count |
| Gender Balance | Female only 15.8% of volume; Nike female share just 7% | C+ | Add Nike/CK female-specific styles |
| Regional Fit | Same assortment AMER and EMEA despite different brand/size preferences | C | Separate size grids + EMEA buy list |
| Brand Mix | Lacoste underweighted in AMER (14.6% vs 37.6% EMEA) | B– | Grow Lacoste in AMER |
| Sunglass Performance | 10.2% of volume, 24% of SKUs; CK Sun $1,197/SKU | D+ | Cut to 20–24 core Sun SKUs |
| SKU Productivity | 81 dead SKU-region combos; Nike has 37 dead alone | B– | Eliminate or replace dead SKUs |